Respect the Water (RTW) is the RNLI’s national drowning prevention campaign. Cowes Harbour Commission (CHC) is the first UK harbour authority to be working jointly with the RNLI on promoting the RTW campaign.
British and Irish waters are dangerously unpredictable
Over 160 people die each year at the UK coast with a further 60 in Republic of Ireland – around half didn’t even set out to enter the water.
This year, the RNLI are expanding RTW, using a harder-hitting campaign that will reach more people than ever before. It will play an important role in helping the RNLI halve coastal fatalities by 2024.
The RNLI still want you to enjoy the water, but they also want you to Respect the Water, acknowledge its dangers and never underestimate its power.
The RTW campaign highlights the potential dangers of the water to help people realise they are at risk.
The three main risks that catch people out:
Did you know?
- Cold water shock can steal the air from your lungs and leave you helpless
- The water can be unpredictable, with waves, tides and hidden currents that can drag you out to sea in seconds
- Around half the people who drown never expected to get wet – many get caught out by unexpected slips, trips and falls into the water
- Over half of those who died at the UK coast last year did not set out to go into the water–slips and falls while walking and running contribute to most coastal deaths
- The seas around our coast are cold enough year-round to trigger cold water shock, which will steal the air from your lungs and leave you helpless
- Rips are powerful currents which can quickly drag even the strongest swimmers out of their depth
- Men account for over two-thirds of UK coastal deaths
- See for yourself: RNLI.org/respectthewater
- Search #RespectTheWater on Twitter
Immerse yourself in this RNLI interactive experience
and discover the power of the water: